What is Concerts SA?
Concerts SA is a decade long, multi-award winning (two BASA awards) project that aims to foster and empower vibrant live music circuits and grow dedicated audiences in South Africa and the southern African region. This innovative project started in 2013, supported by the Norwegian Embassy in Pretoria and the Southern African Music Rights Organisation (SAMRO), and is currently managed by IKS Cultural Consulting.
This supports qualifying venues and promoters through subsidies to host concerts in improved professional conditions, while ensuring fair compensation to musicians and technical personnel. It further aims to foster and empower vibrant live music circuits and grow dedicated audiences, while assisting artists by encouraging new music circuits for established and emerging artists.
This programme was initiated in 2013 to enable South African musicians to undertake live tours, building circuits nationally, and in other SADC countries.
The Fund started in November 2020 during the Covid-19 pandemic as a pivot to digital. It focuses on subsidising artists to host concerts and engage with live performances on streaming platforms. This addressed innovation and new technologies and created a platform for artists to bolster their income and potentially reach a diversified global audience.
The programme encourages appreciation for live music, with concerts and workshop at primary and secondary schools. It allows learners to experience music instruments in a professional setting, and exposes children in under-privileged communities to traditional and indigenous music instruments, encouraging participative learning.
Research informs and underpins the implementation of the programme and contributes to the body of knowledge and raw data available on the South African music sector. This is supported by a collaborative collective of independent experts from the arts, culture and heritage sectors, and draws on a network of leading consultants in the creative industries to propose and implement successful strategies and programmes across the African continent.
Playing a pivotal role, this is embedded in our broader programme approach and continues to make an important contribution to the effectiveness of our programme. Engagement takes place with all key organisations and initiatives in South Africa, as well as broadening out to various countries in African continent and Europe.
The Concerts SA project (www.concertssa.co.za) supports platforms for South African musicians to showcase their talent, promote social cohesion, and celebrate our rich cultural diversity.
How To Apply
Concerts SA's vision is to establish sustainable music circuits in the southern African region.
The organization relies on funding from third-party donors to execute its programs.
Generous support has been received from the Norwegian Ministry of Foreign Affairs, the Southern African Music Rights Organisation (SAMRO), and the National Arts Council.
Each call will have unique opportunities and requirements for eligibility.
It is recommended to regularly monitor Concerts SA's social media for updates on funding opportunities.
To support individuals who seek an income in the music industry through technology, performance or coaching
Andre Le Roux
Help us build the African music sector
Concerts SA relies on the generous support of donors. In the past supporters have included the Norwegian Ministry of Foreign Affairs, the Southern African Music Rights Organisation (SAMRO), the National Arts Council, and a number of international donors.
Help us keep the live music sector alive by sending Concerts SA endorsements, thank you letters and by speaking to your municipal, provincial and national government of the good work of this project.